September 2023 Marketing Calendar – Want to start planning your 2023 marketing calendar? Check out our tests and tips for communicating with your consumers.
We’re finally past 2022 (whew!) and Q1 is just around the corner. It’s time to start writing your New Year’s resolutions so we can start the year off with a bang. If you’ve found your way here, we’re guessing it’s because creating a winning marketing strategy is one of your goals for 2023. Good for you – you’re in the right place!
September 2023 Marketing Calendar
To help you with this, we decided to summarize all the relevant dates for 2023 in one blog post so that you can decide on a strategy for the coming year. Read on to find out which dates you should include in your marketing strategy and get our free 2023 marketing calendar. It’s time to release the paper.
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Some people think that implementing a marketing strategy is the longest part of the process. Yes, they are wrong. The application itself is actually one of the easier steps at the end of the process.
Real work comes first when you need to set goals and priorities. The more you plan each step of the strategy, the less trouble you will have.
To make the best of it, we’ve created a marketing calendar with all the key dates you need to remember in 2023:
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These last few years have shown us that unexpected situations require brands to adapt their communication strategies to communicate with their target audience and get the most out of their marketing efforts.
The next few years are set to be turbulent as we enter a new era of recession that will affect your marketing strategy.
Remember that there are many special dates, holidays and marketing moments in a year – planning is a must in business and life!
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It is important to determine which promotions (such as special deals or major product sales) you want to plan your marketing activities around. This decision should be based on the goals you set for yourself when developing your marketing strategy. Focusing on the wrong advertising strategy can easily destroy your KPIs and nobody wants that!
When thinking about your holiday or special marketing campaigns, remember to plan your promotions at different stages:
Once you’ve decided what the right marketing strategy is and what type of sales promotion to offer, you need to focus on getting your marketing messages across to your audience.
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The best strategy for marketing campaigns around specific dates, like the campaigns we’ve added to the 2023 Marketing Calendar, is to go omnichannel. Marketing campaigns that combine different channels (eg in-store, online, social media, email marketing) allow you to interact with your audience in a different way and also provide more opportunities for sales and marketing.
There are a number of channels you can use, but that doesn’t mean you have to use them all just to tick those boxes. While something like TikTok can be a little tricky if you’re trying to sell dental implants, there are a few important things that apply to most businesses.
Most marketers already use a multi-channel approach to reach customers: social media marketing, digital advertising and messaging apps. Omnichannel marketing brings all these channels together for a continuous and integrated conversation with customers. Our eBook, The Complete Hero’s Journey Explains All – Buy Now!
Free Cute September 2022 Calendar Template
One of those channels is ismail (yes, you probably guessed it…). Email remains the best marketing channel for an ROI of $35 and $40 per $1 spent because it allows you to customize, segment and optimize your email campaigns with detailed statistics. Another great benefit is that your marketing messages stay in the buyer’s inbox so they can use that promo code or find your store address when the time comes.
No salesperson can remember every date on the calendar. Use organizational and project management tools to free up space:
To plan and schedule your email campaigns in time, let’s take a closer look at the 2023 dates to remember.
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Looking for a 2023 marketing calendar to guide your marketing strategy for the new year? We’ve got you covered. We’ve listed the key dates below and combined them with great resources to help you plan the best campaigns in 2023.
Start off by wishing your users a Happy New Year and use this month to offer special deals on products or services that will come in handy as they start working on those New Year’s resolutions.
Other special dates in January include the traditional European Winter Sale, Blue Monday and Chinese New Year, so think about what you can do to make your users’ days a little warmer!
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The excitement of the New Year may be wearing off for some, but February has special dates for retailers!
In fact, February has three of the biggest highlights of the year: Black History Month, Valentine’s Day, and the Super Bowl.
According to the National Retail Federation, U.S. Valentine’s Day gift spending will reach a record $23.9 billion in 2022, and consumers are projected to spend about $14.6 billion on food, makeup and team apparel for the 2022 Super Bowl. The Federation averages $79.
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Judging by these numbers, February is definitely a month to consider when planning your marketing efforts.
Starting March 1, we celebrate Women’s History Month with March 8 International Women’s Day. Take this opportunity to share the stories of women in your company and how you support equality in the workplace.
Ramadan begins a month earlier than last year and marks the beginning of the most important dates in the Muslim calendar. With 1.9 billion followers worldwide, Muslims make up a quarter of the world’s population. As with any religious event, Ramadan should be celebrated and respected.
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Other special March dates in our 2023 Marketing Calendar include World Wildlife Day, International Transgender Day of Visibility, UK Mother’s Day and our favourite… St Patrick’s Day!
With Easter starting in April this year, you can look forward to longer and warmer days for Easter egg hunting! Interesting fact – Easter occurs on the first full moon after the vernal equinox.
For some, Easter is associated with religious or non-religious traditions. For others, it’s more about chocolate bunnies and egg hunts. Why not hide an Easter egg in your marketing campaigns to increase your engagement in April?
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Other special dates include Earth Day and April Fools’ Day, so it’s a great excuse to send a serious message about climate change or have a little fun with your email marketing calendar.
There are a few important dates in May, but is there one more important than Star Wars Day? Whether you’re a fan or not, there’s no denying that this is a big date on social media, so make sure you take advantage of it. May the 4th be with you.
Many countries celebrate Mother’s Day in May. This is a time when many people pay respect to their mother(s) and mother image. Today (and of course the other 364 days of the year) is perfect for moms who are all about love, flowers and chocolates. But remember that many people have lost their mothers or never had a mother – send a campaign to your customers before Mother’s Day.
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Other special dates for May in our 2023 marketing calendar include the Eurovision Song Contest and May Day (International Workers’ Day).
For many companies, summer means a drop in sales. Instead of shopping (online), people have vacations and other outdoor activities on their minds. So don’t be surprised if your marketing success starts to increase instead of decrease over the next few weeks.
In fact, summer may be the best time of year to stand out from your competition and connect with your contacts. Make sure you start working on changing your email marketing strategy over the next few months.
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June 1 also marks the beginning of Pride Month. Other important dates are Father’s Day (in the US and other countries) and the start of the Wimbledon tennis tournament.
It’s finally the holiday season! Although we warn you to plan in June, it can be very difficult to engage your users during the summer.
However, this summer is packed with major sporting events, including the Tour de France, the FIFA Women’s World Cup and the Wimbledon final.
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August is usually a slow month in many countries. Summer is in full swing, but as the weeks go by, more and more people are returning home from vacation. Soit is the perfect time to target them with any offers or promotions they may have missed.
With email segmentation, you can filter contacts based on their past behavior (for example, anyone who hasn’t opened an email since a certain date) and send them any special summer offers they may have missed.
In fact, September can sometimes be felt